Discomfort aims to be more than just a gymwear brand, we aim to be a brand which goes beyond the gym. Now, I know what you're thinking right now... "Bruh, is that not just a clothing brand?" and in a different case I would answer "yes, yes it is!" but in these circumstances, we aim to be a brand which caters primarlily to the fitness industry. But this does not mean that all of the material will be made of the tight nylon/polyester material everyone uses. There will be drops which use normal cotton materials as well, such as our debut drop which features an option for cotton or sports material. Just look at Thrasher, they were a brand designed exclusively for people who Skate and now everyone reps their stuff because it's heat. That's gonna be us.